THE STRONGER FAMILY
by Paulo Mendel and Vitor Grunvald
A transmedia project about a LGBTQAI+ collective from the outskirts of the city of São Paulo, in which the members adopt the same surname and establish kin relationships.
The film depicts the tenth year of this affective and political network, which follows a single rule: no to any form of prejudice. The web documentary exists as a work in progress content platform, in which fragments, scenes, and audiovisual studies made from the footage are published.
The web doc also introduces the characters interactively, through the family’s social network, associated with the blog produced by themselves. The data collected from this network generates the design of an unconventional genealogical tree, where it is possible to access the Stronger’s profiles, along with video portraits and instant photography. In addition, a photographic series integrates the project and can be seen here.